Twitter launched “Blue for Business” last week alongside the relaunch of Twitter Blue. The social network had then awarded a golden check mark to companies. Now it offers some more details.
With Blue for Business, Twitter also offers an additional badge – see our guide to checkmarks and badges – that helps organizations identify brands and people associated with them.
Twitter product manager Esther Crawford said the social media platform is launching a Blue for Business pilot program with select companies. The company plans to expand to more organizations next year, Crawford said.
Those with Blue for Business also get a small badge next to their profile display name, showing others that they work with the said organization. For example, you’ll see a square Twitter badge next to Crawford’s display name.
Brands, media houses and others now have a square profile picture, instead of the round one, which again makes a clearer distinction. But it is not clear whether the square profile picture is part of the Blue for Business package.
Twitter has yet to share details on how much it will charge for Blue for Business and what other benefits it may bring, but claimed that “a company can link any number of their affiliated individuals, companies and brands to their account. “
The company said organizations, media houses and sports teams can use this feature to link the accounts of their employees, journalists and players.
“By establishing this connection, we are making it possible for companies to create networks within their own organization – on Twitter. Companies can connect their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be connected,” Twitter said in a blog post.
While identifying associated brands and employees is a good feature for companies, they would like to get much more benefits from this plan.
Twitter has been on a rollercoaster for the past 48 hours. The company rolled out a terrible policy banning links and handles to other social networks like Facebook, Instagram, Mastadon, and even link-in-bio tools Linktree and lnk.bio. After receiving backlash over that, Twitter quickly removed tweets and the policy page detailing the announcement. On the other hand, Twitter chief Elon Musk conducted a poll asking people if he should step down as CEO — and 57% of people voted to do so.