Home Technology TikTok is launching a new hub to help brands better connect with their audiences

TikTok is launching a new hub to help brands better connect with their audiences

by Ana Lopez
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TikTok announced today it is launching a new “TikTok World Hub” for brands designed to help them learn how to connect with audiences and get discovered. The hub outlines TikTok’s suite of advertising tools and best practices when it comes to marketing on its platform.

The hub has four main topics: branding, commerce, performance and creative. The various topics include videos featuring TikTok product leaders and product roadmaps to educate brands about TikTok advertising. In addition, TikTok has curated the complete suite of advertising products in the hub to help marketers find the tools they need to unlock the full potential of their content and ads, the company says.

Along with the new TikTok World Hub, the company introduced “TikTok Basics”, which is a framework for brands to get the most out of their ad campaigns on TikTok.

The launch of the new hub comes as TikTok has continued its advancement in advertising. Last August, the company launched a new commercial ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. Last May, the company launched an ad product called “Branded Mission,” which allows creators to connect with brands and potentially earn rewards for videos. Also, last May, TikTok launched a contextual advertising solution called TikTok Pulse to lure advertisers to its platform by giving them the ability to showcase their brands’ content alongside the best videos on TikTok.

Given TikTok’s importance in establishing itself as an e-commerce platform, it’s no surprise that it’s looking to entice advertisers and expand its ad package.

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