Amazon is quietly testing a new tier for its Prime membership in India, giving customers access to popular perks like free two-day delivery and ad-supported Prime Video in standard definition at a lower price.
The new tier, called Prime Lite, is currently available to select customers at a discounted annual price of $12 (999 Indian Rupees). This is a cost-effective alternative to the regular Prime membership, which costs $18 (1499 Indian Rupees) per year, or $2.20 (179 Indian Rupees) per month. [H/T OnlyTech]
Amazon’s Prime membership has been available in India since 2016. It cost $12 a year for some time, though the company raised the price to $18 in December 2021. In the US, the Prime subscription is available for $139 per year or $14.99 per month.
Amazon has listed the Prime Lite membership benefits on its website
Amazon has noted the benefits of his Prime Lite membership on his Indian website and inclusive the new level on the terms and conditions page.
The new offer comes just weeks after Amazon launched Prime Gaming in India. The gaming-focused service complements Amazon Prime and Prime Video subscribers.
The company did not respond to a request for comment on Saturday.
