Today, consumers can enjoy personalized experiences in almost every area of their lives. In fact, the movement toward hyper-customization has spread to healthcare. And five companies are taking individualization to the next level with their innovative solutions.
If McKinsey study points out that it makes sense to treat consumers as unique people with equally unique needs and wants. If 71% of consumers say they would like to receive tailored interactions, companies should listen. However, in the personalization department, healthcare and medicine have so far lagged behind.
Personalization heats healthcare. These five forward-thinking technology companies all have … [+]
It is not difficult to understand why healthcare is so slow to individualize. The care machine is large and menacing, but also complex. These factors have hindered progress towards making an evolutionary leap. Nevertheless, the 2020s have ushered in an environment where the disruption of traditional healthcare has become inevitable.
As the years go by, more health tech startups are likely to tap into the desire for customized healthcare products and services. At the moment, however, several have taken center stage. These five organizations are helping take personalized medicine to the next level a net worth of $3+ billion by 2025.
Table of Contents
1. OK Capsule: Clearing Up Supplement Confusion
People have been taking supplements for years. Since the pandemic, the use of supplements has increased. a recent Harris survey showed that 76% of Americans depend on supplements. The only problem? They play a hit or miss game. Although there is no shortage of supplements, the range of supplements is aimed at a wide audience.
As a naturopathic doctor Dr. Andrew Brandeis explains, this problem became the reason for him to launch OK Capsule. OK Capsule creates and ships individual daily supplement packs on behalf of supplement brands, directly to their buyers. “Consumers will be loyal to a brand that they believe sees them as an individual,” says Brandeis. “Brands need to be able to provide these consumers with a supplement program that is safe, easy to understand and designed specifically to meet their nutritional needs, so we provide them with the technology to do this.”
Different things work for different people. With OK Capsule’s technology powering personalized supplement brands, consumers can rest assured they are taking the right high-quality supplements for them. This confidence not only encourages compliance, but also allows them to get the maximum benefits from supplemental nutrients.
2. Nurx: Eliminate medication access friction points
It can be a hassle for people to access reproductive care or manage health problems such as urinary tract infections and acne. In addition, the care they receive at an emergency clinic or even their GP often feels like a one-size-fits-most experience.
Nurx, part of Thirty Madison, was founded to provide customized health care unique to each patient’s needs – removing roadblocks to access to contraception and providing medication for non-urgent conditions, including genital herpes and migraines . The Nurx process to get medicines is faster and more convenient, especially for individuals who want personalized service. Consumers can request prescriptions digitally. These requests are reviewed by licensed clinicians and then, if medically warranted, carried out by mail or at a preferred pharmacy.
Ultimately, Nurx empowers anyone to take control of their health in a very individualized way. As an added personal benefit, Nurx also offers a high degree of privacy.
3. Flow: Revolutionary Customized Depression Treatments
The World Health Organization estimates that 3.8% of adults and minors suffer from depression. But depression doesn’t follow a standard playbook. As a result, each person must find the right balance between tools, techniques, and healthcare solutions to minimize depressive episodes.
One of those tools is called Flow. The basic configuration of the Flow product requires a headset and access to the app over the internet. The headset delivers transcranial direct current stimulation (tDCS) into the scalp. The app allows the consumer to monitor what is happening during the 30 minute tDCS sessions. In addition, it helps pinpoint specific, personalized behaviors and habits that are likely to help the user cope with depression.
Flow has been shown to do this in clinical studies deliver safe and measurable results. In one study, results showed favorable effectiveness for those who tried tDCS consistently. Of the Flow subscribers with depression who used the product for six weeks, 83% reported positive results.
4. Oura: Merging Fashion with Healthtech
It’s safe to say that fashion is all about showing off individual style. So what could be more appropriate than a product that combines haute couture with health technology? That’s exactly what some biowearable companies are doing, most notably the high-profile Oura.
What makes Oura a standout in the emerging biowearable category is its extraordinary appeal. The Oura ring itself has all the technical capabilities to connect to any device via Bluetooth. Once connected, the Oura sends individualized data based on more than 20 biometric signals to the app. The data is then converted into actionable information such as sleep activity and fitness tracking.
Oura proves that biowearables can be both catwalk beautiful and functional. Even Gucci has jumped on board and is offering a special Gucci-Oura jewelry line. It’s personalization times two – and made for consumers who like to combine the practical with the aesthetic.
5. Marodyne: Giving bone loss the boot
Osteoporosis is a devastating disease that can hinder people’s lives on their terms. However, it has always been a challenge for the average consumer to stay on top of their bone health. The Marodyne LiV tries to make the process more intuitive and simple.
Marodyne LiV is a bit like a larger version of a bathroom scale. When stepped on, it gently vibrates to send stimulation throughout the body. When used regularly, these stimulations help stimulate the development of new bone. At the same time, they give the muscles a mini-workout, further improving the user’s balance and overall health.
The Marodyne is a more expensive tech tool, but it’s tailored for users concerned about bone mass. Chief Scientific Officer and leader of Marodyne Dr. Clinton Rubin notes that the science behind Marodyne LiV is good. Says Rubin, “Low intensity vibration promotes lean muscle building and muscle reflex conditioning.”
Personalization doesn’t have to stop with Netflix recommendations. With today’s access to countless data pools, consumers can enjoy the reality of personalized healthcare.
