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Why the IFA Convention is a must-see event for anyone involved in franchising

by Ana Lopez
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The “Super Bowl of Franchising” is a valuable resource for franchisors, franchisees and suppliers.

IFA’s 2023 Annual Convention, or franchising’s Super Bowl, is coming up the last week of February. If you’re in the franchise space, whether you’re a franchisor, franchisee, or supplier, you should be there. Attendees will have the opportunity to network with nearly 4,000 franchise executives and hear from the biggest players in the game. This year that includes Super Bowl MVP Drew Brees who will be the keynote speaker. The star NFL quarterback is now a multi-unit, multi-brand franchisee, representing just one example of the industry expert attendees they can expect to learn as they tell their story.

The IFA Convention will be held at the Mandalay Bay Resort & Casino complex in Las Vegas, Nevada, between February 26 and March 1, 2023. The schedule includes a detailed agenda with breakout sessions, roundtables, networking events and more, all designed to include everyone in taking the franchise industry to new heights. If franchising is your thing, the IFA Convention in Vegas is the place to be.

Participants will have access to a number of general, educational and collaborative sessions, as well as roundtables led by high-level executives. This would be an invaluable opportunity to learn and hear from people with experience where the networks, relationships and connections would be second to none. Some of the topics that franchisors and franchisees will be able to hear at the convention include choosing the right franchisees, multi-unit growth planning, using technology for brand growth, unit-level economics, marketing best practices, and much more. .

For franchisors just starting out as emerging brands, the 2023 Emerging Franchisor Bootcamp is designed to provide opportunities and networks that kickstart learning. Participants learn from the best in franchising, including working with mentors to help you solve business problems emerging franchisors are faced today.

An additional resource to the IFA convention is to enroll in and participate in the Certified Franchise Executive (CFE) program, where you can receive credit by attending classes prior to or at the conference. This can help anyone increase their education and knowledge in the franchise industry.

Franchisors will also have the opportunity to network with some of the top vendor partners in the industry in the exhibit hall. These exhibits provide the chance to build stronger supplier relationships where you can speak one-on-one to support your franchise system. It is helpful for you to plan which vendors you want to talk to and allow enough time to walk through the exhibit hall. This allows you to make those connections with specific partners that your brand is looking for and may need help from to grow. Whether it’s technology assistance, marketing, accounting services, or franchisee support, this one-stop-shop has it all.

The IFA Convention is an invaluable resource for both established and emerging franchisors, as well as franchisees and suppliers, as we look to grow in 2023 and beyond. If you’ve made the decision to work in the franchise industry in any way, this is the place to be. See you there!

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