Business Why failure is a choice you can control Ana LopezMarch 24, 20230318 views Opinions of contributing entrepreneurs are their own. Let’s be honest. If something doesn’t go the way you thought it would, it can sting. Maybe you lost money, lost a relationship, lost a business venture, or a particular direction you were headed. Then you had to face the people you cared about the most to say it was all over—difficult conversations, lots of emotions, and no doubt a certain amount of disappointment. What if I told you that you were the problem and responsible for the failure? What if I also told you that because you are responsible, you can also eliminate failure?