Technology Where should sales be in product-driven companies? • businessroundups.org Ana LopezJanuary 29, 20230323 views W welcome to the businessroundups.org Exchange, a weekly newsletter for startups and markets. It is inspired by the daily businessroundups.org+ column from which it takes its name. Do you want it in your inbox every Saturday? Register here. The adoption of product-driven growth is changing the way B2B companies do their business and is leading some of them to reorganize their teams. What if “sales and product” or “sales and growth” made more sense than “sales and marketing”? Let’s investigate. — Anna The new focus of product-driven selling Product-driven selling is a model where the product, not traditional marketing, helps companies understand who their next big customer might be. Consider, for example, a company with freemium dev tools: instead of tracking which CTO has downloaded their latest white paper, they look for organizations that already have dozens of employees who work with their product on a daily basis.