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Predictions for 2023 as AI and automation gain popularity

by Ana Lopez
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Whether you work in manufacturing, retail, marketing, healthcare or corporate, artificial intelligence and automation practices are starting to change the way industries operate.

A Deloitte Recent research showed that more than 50% of organizations plan to integrate the use of AI and automation technologies by 2023. While many top executives are concerned about the risks of using AI, other high-performing organizations are adopting new tech-savvy operational processes. A survey of Global 500 companies found that leaders who choose to invest in AI and automation business tools and software solutions expect significant growth in the coming years.

To help your business prepare for a successful year, here are some predictions about how business practices will evolve in 2023.

Changing the nature of work

As companies continue to find their comfort zone in today’s changing work environments, we are seeing the massive changes AI and automation are bringing to industries around the world.

According to PwC’s Global Artificial Intelligence Study, we can expect 45% of the $15.7 trillion in global economic profit by 2030 to be the result of AI and automation product improvements driving consumer demand across the manufacturing industry. This includes anticipating unexpected machine and equipment failures, identifying yield losses and locating negative factors.

Many companies are now using it Chat bots that are equipped with AI and machine learning capabilities to improve the customer experience. Real estate companies are leveraging AI-based tours to improve agent productivity and provide a tailored buying experience, while also using Smart Home Search Portals to showcase properties that match the needs of potential buyers.

The nature of work today is changing rapidly with the power of AI and automation technologies. This allows businesses to streamline workflows and operating costs, identify potential issues, and improve customer satisfaction with personalized experiences.

PPC management changes

Last year saw many changes in the pay-per-click (PPC) world, from increasing automation to vertical videos to government regulations and economic challenges. Business leaders can expect many of the same AI and automation changes in 2023. Therefore, they must continue to prepare to adapt to a volatile PPC world.

As noted by Frederick Vallaeys, the co-founder and CEO of Optmyzr“A heavy reliance on AI controlled by a handful of big players is not safe… You need to apply the concept of ‘layers of automation’ to let yourself control the automation rather than it controlling you.”

Layers of automation give PPC professionals more control over the performance of paid ad campaigns. Think of automation layers as “insurance” for PPC campaigns, keeping the machines under control and preventing costly mistakes when machine learning takes an unexpected turn.

According to Vallaeys, PPC managers play a key role in ensuring the quality of the data that drives automated decision-making. Today’s automated solutions make it easier for almost every advertiser to get great results. Still, greater efficiencies and revenue growth remain possible for those who implement their own systems that provide greater security, control, and visibility.

AI and automation are changing SEO

In 2017, we saw how AI changed the world of marketing and improved modern SEO practices. In 2023, we will continue to see this growth in AI-generated content and AI-assisted automation, enabling marketers to leverage AI for SEO content success.

While there is a misconception that AI and automation technologies are taking over SEO workflow processes, what is happening is that AI-assisted automation is taking over the most complex parts. Those looking for on-site optimization can use AI SEO automation platforms to automate on-page related factors such as internal links and structured data. Similarly, AI can improve content workflow efficiency and SEO accuracy by streamlining keyword research, SEO at scale, along with content creation and optimization.

In the world of SEO, the algorithms, data and results change in the blink of an eye. Making it necessary to have technology on our side to reduce repetitive tasks and improve productivity.

AutoAI improvements to the model lifecycle

As we see with IBM AutoAI and UiPath, companies now have the tools to simplify their AI lifecycle management processes. This includes making significant improvements to how companies collaborate with data scientists and DevOps to improve the integration of AI models into their software applications.

Whether it’s reducing the risk of error, speeding up the decision-making process, or expanding overall automation capabilities – we’re seeing how AI sets up more scalable business and production environments with ease.

Automation of end-to-end processes

A recent study by Gartner takes a closer look at how analysts and vendors are now approaching hyper-automation opportunities to gain additional insights and develop long-term roadmaps with end-to-end process automation.

This includes the integration of assets related to data security and regulation. Ensuring companies can build their roadmaps and execute end-to-end processes in compliance with privacy laws and other regulations that can cost companies millions of dollars.

No matter what industry you’re in or how big the company is, choosing to invest in using AI and automation technologies in 2023 is a surefire way to scale your business. While using such advanced technology may seem daunting at first, keep in mind that you are behind the wheel and have complete control over the wheel.

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