Off-road icon Robbie Pierce dies at age 63

Robbie Pierce, a 2018 inductee into the Off-Road Motorsports Hall of Fame, died in a diving accident. His Jimco Racing organization announced this on Tuesday. His age was given as 63.

Robbie Pierce was a “great leader,” “racer,” “builder,” “entrepreneur” and “inductee” in the Off-Road Motorsports Hall of Fame, according to a statement from Jimco. “Robbie died in a diving accident, which was his second favorite activity after playing the guitar.

His efforts to improve the safety of off-road racing and other motorsports will continue to save lives and excite fans for years to come. “Your actions in this life will be remembered forever. Accelerate fast and risky. Don’t worry, Racers!

Although Pierce did not start racing until he was in his 40s, he had been involved in the motor racing industry through his companies for much of his life. Before acquiring MasterCraft Safety in 1999, he worked there as a machinist.

MasterCraft makes racing seats and equipment for asphalt and off-road racing, as well as military vehicles. Before Pierce sold MasterCraft and Impact Racing to Sparco in 2017, Pierce owned both companies. Impact Racing was created by racing safety pioneer Bill Simpson.

As of 2018, he covered Jimco Racing, a supplier of MasterCraft, Impact, Simpson and Sparco components and a manufacturer of Trophy Trucks. Jimco’s trucks have raced in the Dakar Rally and other international desert races, but they’ve had the most success at North American events like SCORE International.

The company took home the SCORE Original Open-Wheel Chassis Manufacturer award for 2020. Pierce raced in both short track series like the TORC and long track races like SCORE and Best In The Desert. He also raced in the Lucas Oil Off Road Racing Series and Stadium Super Trucks.

He raced all the way into his sixties, most recently competing in November’s Baja 1000 Trophy Truck Legends class. With Nasser Al-Attiyah, the current four-time Dakar champion, as his navigator in a toyota hilux groomed by Overdrive Racing, Pierce attempted the Dakar Rally in 2020.

His death follows that of fellow Baja 1000 alumnus Ken Block on Monday and is the latest in a string of devastating deaths for the off-road community. “Robbie Pierce had one of the biggest hearts in off-road,” stated 2022 Baja 1000 champion and lifelong friend Rob MacCachren.

He was always willing to lend a hand to those in need. His commitment to safety enhanced a wide range of products that we racers use every time we get in the car. If our crew members are also in the tunnel.

Everyone in the racing industry and my family and I will miss his kindness, enthusiasm and friendship. “Thank God, dear friend.”

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