Netflix partners with Bumble to allow users to connect through popular TV shows • businessroundups.org

Bumble uses the phrase “Netflix and Chill?” put to the test with the launch of a weekly Netflix-themed in-app quiz game called “Netflix Nights In”, which asks users questions about a popular Netflix show. Users can play against their match to see who can answer all the questions correctly.

According to a recent Bumble survey, 78% of users think it’s easier to talk to matches if they have similar TV and movie tastes. Seventy-two percent of respondents said they had talked about TV shows and movies during a date.

“Netflix Nights In” begins next Monday, January 30 and ends on March 13. The question game is available to Bumble users in the US, Canada, and the UK.

Each Monday, the questions revolve around one show, including “Emily in Paris,” “Stranger Things,” “Squid Game,” “Selling Sunset,” “Love is Blind,” and “Outer Banks.” The correct answer to each question is not revealed until both the user and their match have chosen their answers.

Each round also features stars from the corresponding show, such as Ashley Park from ‘Emily in Paris’, Alexa Lemieux from ‘Love is Blind’ and Amanza Smith from ‘Selling Sunset’.

“When we get to know someone, it’s human nature to try to find common interests. It gives you something to commit to and goes beyond superficial conversations,” Magno Herran, Vice President of Marketing Partnerships at Netflix, said in a statement. “We love seeing people connect with each other through Netflix shows and movies and create their own communities around them. And with this partnership, we wanted to give people a way to find someone who gets them based on what they watch while leaning on “if you know you know” Netflix references that have helped spark a lot of conversation.

Bumble previously partnered with streaming service Apple TV+ in October 2022 to provide users with a blind dating experience based on the fictional dating app featured in the hit TV show “Ted Lasso.” The “Bantr Live” experience, which ended last year, randomly matched users with potential matches without seeing what they looked like. The users were given three minutes to send each other a message.

Tinder has also been trying to find ways to help users break the ice. In 2021, Tinder launched its second “Swipe Night” series, an interactive “choose your own adventure” story that users could play each week. The dating app partnered with dog shelters in 2022 to give Tinder users the option to add a shelter dog to their profile picture for National Dog Week.