“If you talk to everyone, you don’t talk to anyone.” So says Terry Rice, business development consultant and associate at businessroundups.org.
In this week’s episode of 5 minute mentor, Terry sits down with Noah Owsiany, a college student who has an idea for a company called Social Inc., which aims to connect people to local events based on their interests. In the course of their conversation, Terry explains:
- How to address your target audience directly
- Why you shouldn’t be in a hurry to scale your business
- How to identify missing parts of your plan that are holding you back from achieving your goals
- The benefits of a ‘problem first’ approach to idea generation
- When it’s time to move from proof of concept to launched business
All in five minutes! Watch the video above to hear Terry’s tips and see how they can be applied to any project you’re working on. Grab them!
