Renece Brewster – Co-founder and CEO of Visual domainAustralia’s leading end-to-end video production company.
In today’s fast-paced digital world, video marketing is an important strategy for companies looking to engage audiences and stand out from the crowd. And to stay ahead, it’s critical to keep abreast of the latest trends that are reshaping the industry.
I’m the CEO of a video production company and I want to explore three exciting video marketing trends I’ve observed – and how you can use them to take your business to new heights. From experiences that make viewers feel personally engaged to user-generated content and live streaming for authentic connections, these trends offer incredible opportunities to connect with your audience on a deeper level.
Dive into the world of video marketing and discover how you can leverage these trends to drive growth, increase engagement and make a lasting impact with your audience.
1. User Generated Content (UGC)
User-generated content is not new, but it is certainly growing. It’s about leveraging content created by your customers or audience. This strategy goes beyond traditional marketing techniques by leveraging the authentic experiences and perspectives of real people and builds authenticity, trust and brand advocacy. By encouraging users to create and share videos featuring your products or services, you can expand your reach and foster a sense of community.
To incorporate user-generated content into your video strategy, create campaigns or contests that encourage customers to share their video testimonials, unboxing experiences, or creative product uses. Then post the best UGC on your website, social media platforms or even in ads to showcase real life experiences and engage with your audience on a deeper level.
If you’re facing challenges building your community or generating user-generated content, I recommend proactively reaching out to content creators and influencers who align with your brand values and audience. By working with these individuals, you can jump-start creating compelling content that engages your community.
UGC can also be reused for various marketing efforts. Use UGC with creators’ permission in your email newsletters, blog posts, or even in-store displays. By highlighting real customers and their experiences, you can create a more genuine and relatable connection with your target audience.
2. Live streaming
Live streaming allows you to broadcast real-time video content to your audience, enabling instant interaction and instant engagement. It is popular across platforms, providing opportunities for product launches, behind-the-scenes access, Q&A sessions, and expanding the reach of your in-person events.
Here’s how you can use live streaming to expand your reach and engage your audience.
Make your next event a hybrid; by including a live stream option, you can broadcast real-time video content to your viewers, enabling instant interaction and instant engagement. This popular trend has spread across platforms since the start of the pandemic and offers plenty of opportunities to increase your brand’s visibility.
Host interactive webinars where you provide valuable content, share insights, and deliver educational sessions to a wider audience. Engage participants in real time, encouraging them to ask questions, make comments and actively participate in the discussion.
Host live interviews with industry experts, influencers, or thought leaders within your niche. Facilitate dynamic conversations so your audience can gain valuable insights and interact directly with the experts. This interactive approach adds a personal touch and authenticity to your brand.
Encourage real-time comments, questions, and participation during your live streams. Engage your audience by answering their questions, responding to comments, and making them feel valued. This sense of immediacy and interaction can create a stronger connection with your audience and foster a sense of community.
3. Personalized and localized content
I’ve noticed that personalized and localized content are becoming increasingly important in video marketing strategies. Personalized video messages add a human touch to your communications by tailoring content to individual recipients. By leveraging data insights and automation tools, you can create videos that address viewers by name, refer to their specific interests, or customize content based on their preferences.
To use this strategy for your business, integrate personalized video messages into your email campaigns, customer onboarding processes, or customer support interactions. Send personalized videos with the aim of nurturing leads, making tailored recommendations, or expressing gratitude for customer loyalty. In my experience, these personalized video messages can make a major contribution to improving customer relationships, increasing engagement and boosting conversions.
Consider localizing your video content to cater to specific regions or target markets. Focus on creating content that resonates with your target audience’s cultural nuances, language preferences, and local trends to build stronger connection and relevance. Localized video content helps you speak directly to your audience, creating a sense of familiarity and understanding.
So there you have it! Embracing the latest video marketing trends could be your ticket to standing out in the fast-paced digital landscape. These trends provide exciting opportunities to connect with your audience on a deeper level and make a lasting impression.
Whether it’s interactive videos, user-generated content, live streaming, or personalized messaging, you have the ability to create engaging experiences that resonate with your viewers. So get creative, stay flexible and keep experimenting with these trends to take your business to new heights.
Get ready to captivate, inspire and leave a lasting impact in this exciting digital age!