Influencer marketing is a surefire way to increase brand awareness, improve your brand’s reputation, and gain consumer trust and loyalty on social media. Statistics show that 37% of consumers trust influencers more than brands.
According to recent research, there were more than six million brand-sponsored influencer posts on Instagram in 2020. This figure continues to rise over the years on platforms like TikTok and Twitter. Here’s how you can use influencer marketing to get higher ROI and grow your brand.
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Create relationships with influencers
Identify influencers who are ideal for your brand and create close connections before asking them to promote your products. Follow their pages, comment on their posts regularly, and like their content. Support them by sharing their posts on social media.
Once you’ve created a report, go to their inbox and start a discussion about paid brand promotions. Chances are they will respond and they may charge you less for a collaboration.
Collaborate with influencers to create powerful content
No one understands your marketing campaign goals better than you. Don’t assume that influencers are content creation experts and leave everything to them. Instead, work closely together and provide clear guidelines. Share your goals and objectives and explain who you are trying to influence.
Influencer marketing is expensive, with mid-tier influencers charging up to $3,000 per post. You may have one title loan online only or find other funding sources to get enough money for your marketing campaign. This way you can work with influencers for a long time to create powerful content that guarantees value.
Understand how different payment models work
Influencers charge differently for a collaboration. How much you pay depends on the influencer you work with and your preferred payment model. Take the time to understand how each model works to determine the best fit for your campaign. Some influencers charge a fixed amount per post, while others charge for the entire campaign period.
Other payment models to consider include pay per click (PPC), pay per conversion and pay per engagement (CPE). You can also try a combination of multiple payment models. Regardless of the model you choose, make sure you can track conversions.
Track your ROI
A higher number of likes and comments does not always translate into the success of a marketing campaign. Set goals and focus real standards, such as the number of visitors the influencer sends to your website. Track overall campaign engagement.
Monitor your website traffic and sell daily, weekly and monthly traffic before, during and after the campaign. Use affiliate links and promo codes to track sales. Have a clear estimate of your return on investment to track the success rate. You can use ROI analysis tools to simplify the process.
A good influencer marketing strategy can help you achieve many goals at once. In addition to increasing brand awareness, influencers can make your company a household name in a short period of time. The trick is to choose an influencer that fits your brand and use the right platforms for your marketing campaigns. Leverage influencer ideas and audience reach to drive sales for your business.
