Gamification: exploring the benefits

Living in the 21^st century you can expect everything – including games in non-game setups, check!

Gamification lets you add the fun and guts of gaming to everything from brand websites to recruitment tests – now you can game anywhere, anytime.

All you need is an internet connection and you’re all sorted for fun! Before diving into the world of Gamification, make sure you have a strong and stable internet service. The likes of Cox makes a lot of sense to us, as it not only comes with impressive speeds and prices, but also with the Cox Servicio al Cliente has a great sense of customer service in Spanish and prioritizes the satisfaction of their users above all else.

Moving on, Gamification is the future and will surely be integrated into every industry, so let’s get to know the concept.

Main elements of gamification

The three main elements of Gamification are discussed below:

Motivation

Motivation plays the “why” in these games. It is the power that incites the users to care about their actions.

Mastery

Mastery plays like the ‘How’. It is the set pattern of rules and skills that users need to complete a specific action. Gamification is based on perseverance and skill.

Triggers

Triggers play as ‘When’ and ‘Where’. Triggers allow users to take their actions to win when an opportunity arises.

What can you do with Gamification?

The applications associated with Gamification are almost numerous. However, we will discuss the most important ones here.

Increase brand engagement and awareness

Gamification encourages customers to get involved and increases their chances of understanding a brand. This way they can earn rewards and freebies.

For example, Buffalo Wild Wings ran a gamification campaign that resulted in a 500 percent increase in engagement and over 100 million social impressions.

Improve onboarding and retention

Gaming mechanics can help improve a company’s activation, retention, referral, and revenue stages.

For example, Dominoes Pizza increased its sales revenue by as much as 30 percent using gamification in its app. Nike+ experience is a driving force behind more than 5,000,000 users.

Improve sales and compliance

Gamification allows companies to improve compliance of their internal systems. Sales can be better and it also supports effectiveness.

For example, instead of annual reviews, Spotify’s enhanced gamified solution increased voluntary participation by 90 percent. Google’s travel expense system resulted in 100 percent employee compliance for their travel expenses.

These are just some of the main points of Gamification. You can even use Gamification to supplement user happiness. Such interaction is called delighters. These delights can immediately result in customer satisfaction and brand loyalty.

Components of Gamification

A Gamification model has the following components:

Players are your customers or users. In Gamification they are called players.

Win State is the ultimate goal within the Gamification loop. The point where the player’s goals and your business goals match is called the win state.

Actions are the steps that are important to achieve goals and reach a victory state.

Analytics is designed to accurately see if your efforts are translating well.

Feedback systems provide an understanding of things that can be improved.

These are the integral components of any Gamification model and without all of these elements your model would not be complete or effective.

How do you build a Gamification model?

Developing a Gamification model is a lot like developing anything. You can follow these steps:

• Understand the mission of the game from a business point of view and from the point of view of the player.
• Identify the goals and settings the game needs to complete.
• Design the possible approaches a player can take.
• Prototype the solution and test it for effectiveness.
• Repeat the solution to ensure its effectiveness.

Sum up

We believe gamification is a great addition to the business sector, so learning more about it before it becomes a norm can help us in the long run.

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