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Eight ways to use TikTok to increase transparency with your customers

by Ana Lopez
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For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humor trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video sharing capabilities make it the perfect platform to increase transparency with your followers and build the trust needed to attract new consumers. But how should you start?

Here, eight members of Council for Young Entrepreneurs some of their recommendations. Consider implementing any or all of these creative ideas into your video marketing strategy to build a better relationship with your current customers and also attract new ones.

1. Share ‘Unboxing’ videos

Brands can increase transparency with their followers and attract new customers through video sharing platforms through “unboxing” videos. Such videos can help show the quality of their products and the attention to detail that goes into their packaging and delivery. This can help build trust with existing customers and attract potential customers to buy from them. – Andrew Munro, AffiliateWP

2. Answer customer questions

Video sharing platforms like TikTok are great for “Ask Me Anything” sessions or Q&As. These help brands answer audiences and answer their questions about different products or processes. Not only does this help increase transparency, but it also allows brands to engage their respective audiences, which in turn can attract promising leads or customers. – Stephanie Wells, Formidable shapes

3. Document your entrepreneurial journey

The most creative way brands use video platforms like TikTok is to document their company’s entrepreneurial journey as if it were a reality TV show. People love to follow a great entrepreneurial story in real time. Through drama, intrigue, and transparency, you can grab attention on video sharing platforms and convert them into paying customers who feel personally involved in your success. – Robert Hoffman, Contact Studios

4. Emphasize the impact of your mission and work

Brands can use TikTok to share information about their values, mission and goals and show what they are doing to make a positive impact on the world. This can include content that highlights the brand’s sustainability efforts, and charity work that aligns with the brand’s values. Brands can help followers understand their motivations and build trust and credibility. – Vikas Agrawal, Infobrandz

5. Offer a behind-the-scenes look

One creative method is to create content behind the scenes that gives a glimpse into the inner workings of the brand. These can be videos that show the production process of the brand’s products, the day-to-day running of the company or the people who work there. In this way, brands can help build trust and demonstrate their commitment to transparency. – Candice Georgiadis, Digital day

6. Discuss the good and the bad

Yes, it’s important to share your company’s successes, but it’s also important to share your challenges and struggles. Customers can find out every detail (good and bad) about your business if they want to. By showing both the positives and negatives, your audience will see your business as honest and they will better connect with the authentic person behind the brand. – Shu Saito, All filters

7. Showcase authentic customer reviews

Video sharing platforms like TikTok are great for social proof. People are generally indecisive when it comes to making purchases and rely on recommendations from others. Sharing real customer reviews and testimonials for different use cases creates transparency while helping people decide whether or not your brand is a fit for them. That certainly helps to attract more customers. – Chris Closowski, Simple digital downloads

8. Help customers solve their problems

Brands can leverage platforms like TikTok and connect with relevant audiences by helping them solve their problems. By offering solutions to problems that are easily faced by an audience representing a particular niche, brands can build trust and attract new customers. In addition, uploading solution-focused how-to content increases transparency and humanizes a brand, making it relatable to audiences. – Jared Achison, WPForms

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