Break the last frontier of beauty with Keta Burke-Williams of Ourside

Welcome back to Found, where we get the stories behind the startups.

This week Darrell And Bekka are accompanied by Keta Burke-Williamsthe founder and CEO of Our side, a direct-to-consumer fragrance company. Keta shared how she became interested in disrupting the colossal — and outdated — fragrance industry and what it was like to develop a product that every consumer will experience differently. She also shared her personal connections with fragrance and what it was like to raise venture capital as a black woman. Bonus! We learn that Darrell may be a “fraghead.”

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