AI writing tools could make marketing easier in 2023. Here’s how.

The use of AI writing has exploded in recent months with the launch of Chat GPT from OpenAI. The tool has reached over 1 million users in less than a week. By comparison, it took Twitter two years to reach 1 million users.

As the owner of a portfolio of media websites, I have been using the latest version of OpenAI (GPT-3) since its beta launch in late 2020. OpenAI’s technology has come a long way in the past two years and is already transforming the way companies create content, communicate with customers and employees of their organizations.

It’s no surprise that integrating AI solutions into marketing, customer support, and other business processes can help organizations increase efficiency and reduce costs. The use cases for AI writing tools are especially strong for marketers. But how can you use AI writing for your marketing in 2023? This is the easiest way to get started with AI writing assistants.

Related: Here’s How Your Business Can Use 3 Popular AI Content Creation Tools

1. Equip your team with AI writing assistants

OpenAI’s GPT-3 is the core technology on which many companies build. AI writing assistants are interfaces that enable users to create content quickly, accurately and cost-effectively. There are many tools available, such as Jasper AI, which has attracted a lot of use and investment.

AI writing assistants enable businesses to generate content faster than ever. While these tools should not be used to replace human copywriters or editors, they can be used to complement and enhance your team’s writing capabilities.

2. Test AI writing on different types of content

AI writing is not a panacea for every business use. But it can complement your teams to create content faster, fight writer’s block, and boost creativity. Here are some examples of use cases that people are implementing now that you should try in 2023.

• Blog content: AI writing assistants can help create blog content by suggesting topics, writing style, and language. This is now by far the most pervasive use case for AI writing AI SEO tools making it easier to create content that generates organic traffic. If you create blog content (and you should be), you need to experiment with the technology so as not to be left behind.
• Copy email: AI writing assistants can be used to create emails quickly and accurately. This can help organizations streamline their communication processes, reduce manual work and save time for more strategic initiatives. AI authoring tools can create subject lines for A/B testing open rates and main content for A/B testing click-through rates.
• Copy on social media: AI writing tools can help generate copy for social media posts in a fraction of the time it would take a human. They often help companies think outside the box and generate new ideas.
• Paid advertising: AI writing assistants can create compelling copy for online ads for Google or Facebook, helping businesses optimize their campaigns and drive more conversions.

These are just a few examples of how you can use AI writing for your business in 2023. As technology evolves, we will see more use cases for AI writing tools. It is crucial to stay ahead and test new technologies to keep up with the competition.

Related: Microsoft is investing billions in OpenAI, maker of ChatGPT

3. Measure and repeat success

As with any new technology, it is essential to measure the success of your AI writing initiatives. Depending on your implementation, this could be the number of blog posts generated, email click-through rates, or the CPCs of your ad campaigns.

By using web analytics tools to measure the impact of your blog posts, you can identify areas for improvement and make informed decisions about where to focus your resources in the future.

By measuring success and repeating this feedback, you can continue to refine your AI writing processes and ensure they deliver results.

4. Keep up with new trends

Generative AI and natural language processing are advancing rapidly, and the best companies will stay ahead of the game by testing new technologies as they become available. Using AI writing assistants is an easy way to integrate these advanced technologies into your business in a cheap and risky way.

It’s important to stay on top of the latest technology advancements so you can identify opportunities and make smarter decisions. Subscribe to relevant blogs, join LinkedIn groups, and attend webinars and conferences – all are great ways to stay on top of new trends and ensure your company is well positioned for the successful use of Generative AI technologies.

Related: Princeton Student builds ChatGPT detection app to fight AI plagiarism

Finally

AI writing is an exciting new technology that has the potential to revolutionize the way businesses create content and interact with their customers. By investing in AI writing tools, you can increase the efficiency of your content creation process and deliver better customer experiences.

To get started in 2023, equip your team with AI writing assistants, test them on different types of content, and measure and iterate on success. Keep up to date with the latest trends and implement new applications where necessary. With the right approach, you can use AI writing to gain a competitive advantage in your industry.