Honda Motor Co., Ltd. has announced that the company will make organizational and operational changes effective April 1, 2023.
In particular, Honda will aim to further accelerate its electrification business and create new value by leveraging its broad and growing range of mobility products and services.
Major changes include the creation of Electrification Business Development Operations for the company.
Related: General Motors and Honda enter alliance to produce millions of electric cars
How Honda plugs in
Electrification Business Development Operations, established last April to strengthen Honda’s electrification program, will consolidate the automotive business strategy and BEV product development functions and electrification-related strategy and development functions of the engine and power products businesses to further grow Honda’s business. strengthen and accelerate. towards a 100% battery and EV future.
Honda too recently announced a target to represent 100% of battery and fuel cell vehicle sales by 2040, after sales of 40% in 2030 and 80% in 2035.
In the second half of 2022, Honda will launch a range of new EV models using e:Architecture, a new EV platform led by Honda. These EV models will be launched first in the North American market and then in other parts of the world. Honda is co-developing two full-size EV models using GM’s Ultium batteries and plans to introduce these SUVs to the North American market as 2024 model year vehicles, one Honda-branded and the other Acura-branded.
Due to regional differences, such as the level of customer adoption, infrastructure readiness and renewable energy availability, it is difficult to take a single approach to the global popularity of electrified vehicles. In all major electrification markets, Honda will aim to increase the proportion of battery-electric (EV) and fuel cell-electric (FCV) vehicles in total sales to 40% by 2030, to 80% by 2035 and then to 100% globally by 2040.
