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Small Business Saturday is an American shopping holiday celebrating small businesses that takes place on the last Saturday of November each year. Founded in 2010 by American Express, Small Business Saturday is a great way to promote your small business because unlike other popular shopping days like Black Friday and Cyber Monday, you don’t have to compete with the big boys.
So it’s important that you take advantage of Small Business Saturday this year if you want to attract more customers to your business and generate more sales. But how can you stand out on Small Business Saturday and capture the attention of shoppers?